About Vinnie Louise
Welcome to Vinnie Louise, where we're not just your ordinary women's clothing boutique. We are passionate about helping you find one-of-a-kind pieces that enhance your unique style and bring out the best in you. Our commitment to affordability means that you don't have to break the bank to look and feel great!
Vinnie Louise is more than just a place to shop. We believe that fashion is a form of self-expression, and our goal is to help you express yourself confidently and authentically. When you step into our store or browse our online collection, you're not just shopping for clothes. You're exploring a lifestyle.
We're all about empowering women to embrace their individuality and feel great in their own skin. Whether you're a trendsetter or a classic beauty, we have something for everyone.
Our carefully curated selection includes pieces that are both on-trend and timeless, so you can build a wardrobe that reflects your personal style and stands the test of time.
So if you're ready to elevate your fashion game and live your best life, come join the Vinnie Louise community. We can't wait to help you find the perfect pieces to express your unique style and make a statement wherever you go.
Vinnie Louise founder, Ginny Reed, always loved the idea of being an entrepreneur. After putting graduate school on pause, packing her things and moving to Nashville, Ginny had the idea to start a woman’s clothing store. Without any background in fashion, she set out to find a way to empower and support other women through one of her favorite things - affordable fashion.
Ginny decided to name the store after her late grandmother, Vinnie Louise. Although Vinnie's family was far from wealthy, she was extremely kind and generous towards everyone around her. And, despite having very little, Vinnie always put her best foot forward when it came to her style. The concept for Vinnie Louise is a nod to her legacy. Our mission: To bring stylishly selected clothes at affordably edited prices to Vinnie girls everywhere.
xoxo
Ginny
“Amazing, affordable, comfortable, reliable shipping and help, good for small and larger women!"
--- Joanna
“Vinnie Louise is a reasonably priced boutique that offers clothes that can be used for work or fun without making you feel too "old" OR like you are trying to dress younger than you are. It's perfect!”
--- Ashley M.
“VL has the most comfortable, fashionable line of clothing, and best customer service. And it's totally budget friendly!”
--- Stacey K.
So who is a Vinnie girl?
She's the ambitious go-getter, setting out to chart her own path. She’s the stay-at-home mom of three who wants to look cute yet still be comfortable at the big soccer game. She’s the new college student, ready to make her mark on the world. She's also the empty nester, rediscovering her style and having fun with fashion, maybe for the first time.
No matter who you are and where you come from, when you shop at Vinnie we want you to feel accepted, valued, and at home. Our focus is on bringing you quality products at affordable price points that let the unique things about you SHINE, and we're so glad you found us.
Visit Our Stores
Vinnie Louise East Nashville
Located next to one of Nashville’s most well-known and loved coffee shops, Barista Parlor, Vinnie Louise East Nashville is the perfect stop for a little weekday or weekend shopping trip! You will find a variety of items to shop such as clothing, shoes, jewelry, home goods, bath goods, paper goods and more. Our amazing staff is always ready with on hand product knowledge, helpful styling tips and are always eager to get to know YOU! It’s the shop where everyone knows your name and we love it!
Come visit our flagship store and let our shop girls help you find something you love and maybe even make a friend along the way!
Contact Call
Store Hours
Monday - 10AM - 6PM
Tuesday 10AM - 6PM
Wednesday 10AM - 6PM
Thursday 10AM - 6PM
Friday 10AM - 6PM
Saturday 10AM - 6PM
Sunday 12PM - 4PM
Vinnie Louise 12 South
Located in the heart of one of Nashville’s most tourists visited streets, Vinnie Louise 12 South will surely be one of your favorite and most affordable finds! Here you will find a range of clothes, shoes, home goods, paper goods, jewelry and more! Our awesome shop girls are always ready to help you find everything you need and even help you figure out what Nashville spots to hit for the rest of your day!
Need a second opinion on an outfit? Need a styling tip? Our ladies in store will help you out; it’s basically like shopping with a friend! And hey, when you’re done shopping, just pop right next door for some Jeni’s Ice Cream!
Contact Call
Store Hours
Monday - 10AM - 6PM
Tuesday 10AM - 6PM
Wednesday 10AM - 6PM
Thursday 10AM - 6PM
Friday 10AM - 6PM
Saturday 10AM - 6PM
Sunday 12PM - 4PM
Vinnie Louise Franklin
Located in the heart of one of Tennessee's favorite historic towns, Vinnie Louise Franklin strives to be your new favorite small town shop!
Just 20 miles south of Nashville, Downtown Franklin brings the perfect atmosphere of local shops and restaurants for a day out with your girls!
Located right next to the visitors center, our welcoming and recognizable staff are always eager to help everyone who comes in find the perfect outfit, accessory or gift!
We carry a wide selection of clothing, accessories, home goods, and so much more! Our affordable prices and quality pieces are calling you to Franklin and we can't wait to see you!
Contact Call
Store Hours
Monday - 10AM - 6PM
Tuesday 10AM - 6PM
Wednesday 10AM - 6PM
Thursday 10AM - 6PM
Friday 10AM - 6PM
Saturday 10AM - 6PM
Sunday 12PM - 4PM
Vinnie Louise L&L Market
Located in the West Nashville, Vinnie Louise L&L Market is the perfect pop-in shop to grab some new items while also shopping so many other cute stores in one place!
Just 10 minutes outside downtown Nashville, L and L market brings the perfect place to shop local and visit restaurants within the same place!
This is your one-stop-shop for everything you love in Nashville!
We carry a wide selection of clothing, accessories, home goods, and so much more! Our affordable prices and quality pieces are calling you to come shop with us and we can't wait to see you!
Contact Call
Store Hours
Monday - 10AM - 6PM
Tuesday 10AM - 6PM
Wednesday 10AM - 6PM
Thursday 10AM - 6PM
Friday 10AM - 6PM
Saturday 10AM - 6PM
Sunday 12PM - 4PM
Career opportunities
We’re always growing, and we’re looking for customer focused team members to join us.
Contact us
Got a question about our store? Need to check on an order? We will be more than happy to help.
Collaboration
Want to collaborate with us? We love to find great partnerships. Find all the info you need to start.