Vinnie Louise was my grandmother. I remember her as being the kind of woman who personified kindness, generosity and effortless style. Not always flush with cash, Vinnie was dedicated to looking her best. Though she was just as likely to give a stranger the stylish shirt off her back — one of the many things I loved about her.
But it's her grace, joy and frugality that's the inspiration behind the store Vinnie Louise. My hope is that VL can be a place where women feel affirmed, empowered and guilt-free about their wardrobe — just like the original Vinnie.
So here's to Vinnie, and to all the ladies that follow in her fashionable footsteps.
Ginny Reed | Founder of Vinnie Louise